Challenge

Writing a strong resume is hard even for experienced professionals. Users struggled with what to include, how to phrase achievements, and how to keep the document focused and concise.

Approach

I designed a guided, step-by-step flow that breaks the resume into manageable sections, pairing each entry with AI-recommended bullets and a live preview so users always see the result of their choices.

Outcome

A self-serve product that turns a blank page into a polished, recruiter-ready resume in minutes, while keeping the user in full control of tone and content.

Challenge

Health apps collect endless data but rarely explain it. Awra’s premise: tracking was never the problem — understanding it was.

Approach

I designed the product around a single Awra Score that blends nutrition, sleep, hydration, and movement, with plain-language insights and habit loops instead of charts and jargon.

Outcome

A calm, focused app where users see their overall balance at a glance, understand what’s driving it, and build habits that actually matter.

Challenge

Quarterly planning in large organizations happens across silos — goals, OKRs, and meetings live in disconnected documents, and nobody sees the process end to end.

Approach

I designed a visual workflow builder that maps each planning step across functional swimlanes, with granular configuration of owners, inputs, outputs, and participants — and generates the meeting schedule automatically.

Outcome

A single, transparent view of the entire planning cycle that replaces scattered spreadsheets and makes responsibilities and dependencies explicit for every team involved.

Challenge

Toptal’s AI offering spans strategy, talent, platforms, and data services. Communicating such a broad portfolio without overwhelming visitors was the core design problem.

Approach

I built a clear visual language around the layered “AI Stack” — an anchor illustration reused across pages — and structured each page from a high-level promise down to concrete services, case studies, and proof points.

Outcome

A scalable page system covering the main site, industry variants, and case studies, giving sales a consistent story for every audience from Fortune 500 enterprises to individuals.

Challenge

Toptal is known for individual elite freelancers. Extended sells something different — whole teams at competitive prices — and the page had to reposition the brand without diluting it.

Approach

I led with the scale story — teams, groups, and verified talent profiles — supported by the screening process, engagement models, and logos of brands already hiring this way.

Outcome

A focused page that explains the new offering in one scroll and gives visitors a single, clear action: hire talent now.

Challenge

Coaching is a trust-driven purchase. The page needed to make an intangible service feel concrete and credible enough for executives to schedule a call.

Approach

I put the coaches themselves at the center — real people, verified credentials, and the brands they’ve worked with — and kept the path to scheduling a call short and prominent.

Outcome

A page that presents coaching with the same rigor as Toptal’s talent network and converts interest into scheduled conversations with matched coaches.

Challenge

Staffing.com needed to feel like an editorial publication, not a corporate blog — a place where Chief People Officers of major brands would want to appear.

Approach

I designed an editorial system built around people: podcast episodes, expert profiles, and peer-reviewed articles, each format with a clear hierarchy and its own rhythm on the page.

Outcome

A publication-grade experience that positions Toptal at the center of the future-of-work conversation and showcases executives from Verizon, Amazon, Kroger, and beyond.