Curriculum Vitae
Roman Leinwather
Senior Product Designer
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Senior Product Designer with 20 years of experience delivering user-centered digital products for global brands including Google, Toptal, NATO, and Estée Lauder. Ranked in the top 3% of design talent on Toptal. Expert in UX/UI design, prototyping, usability testing, and conversion optimization, combining hands-on front-end development skills (HTML, CSS, JavaScript) with recent experience designing and shipping AI-enhanced products. Proficient in Figma, Sketch, and Adobe Creative Suite.
Work Experience
Toptal
2019–Present
Product Designer
- Led growth-focused design initiatives across Toptal’s digital platforms, driving user acquisition and engagement
- Redesigned and optimized the signup flow, increasing sign-up conversion rates
- Collaborated cross-functionally with marketing teams and content strategists to deliver cohesive brand experiences across all digital touchpoints
- Planned and conducted usability testing sessions and translated findings into actionable design improvements
- Built interactive Figma prototypes to validate concepts early and accelerate stakeholder feedback cycles
Freelancer
2011–2019
Product Designer / Front-End Developer
- Ranked within the top 3% of design talent on the Toptal network for three consecutive years
- Delivered end-to-end design projects for global clients including Google, NATO, AVG, Estée Lauder, and Qustodio
- Designed user interfaces and user experiences in Sketch and Figma, specializing in UI design, UX design, and product design for web and mobile
- Managed complete project lifecycles independently, from discovery and wireframing to high-fidelity design and delivery
Thrudigital
2009–2011
Designer
- Designed digital campaigns and websites for high-profile clients including 10 Downing Street, ITV, HSBC, and Amy Winehouse
- Produced visual designs in Adobe Photoshop and implemented them in PHP, HTML, CSS, and JavaScript
Sub TV
2008–2009
Web Designer
- Designed the Student’s Book web portal serving university students across the United Kingdom
- Developed the front end using ColdFusion, HTML, CSS, and JavaScript
Dot Mobile – Vodafone
2007–2008
Web Designer
- Designed web applications, websites, and advertising campaigns in Adobe Photoshop and Adobe Illustrator
- Built front-end code with HTML, CSS, and JavaScript
Projects
Sport Betting Analyser
2026–Present
- Designed and built an AI-driven sports betting analyzer that predicts match outcomes by comparing live betting data against historical datasets
- Project link
Forex Trading Indicator and Algo Trading
2026–Present
- Designed and developed a custom forex trading indicator for TradingView and an algorithmic trading bot for the cTrader platform, built with the Claude AI model
Czech and Slovak Discount Map
2026–Present
- Built a location-aware map application using the Claude AI model to surface discounted offers near the user
- Project link
Czech Economic Pulse
2026–Present
- Designed and shipped a live macroeconomic dashboard aggregating 15 open-source data sources, powered by Claude AI models
- Project link
Czech Traffic
2026–Present
- Designed and built a live Prague public-transport dispatcher map that plots every tram, metro, bus, train, and ferry in real time, with a delay-zone heatmap and installable PWA for iOS and Android
- Project link
Awra
2025–Present
- Designed and developed Awra, a health and wellness mobile application for iOS and Android
- Built the awra.info website on the Paperclip agent-driven framework, enabling automated content creation by AI agents
- Project link
Application Design Academy
2019–2020
- Created and published an 11-hour application design course on Udemy, covering web, mobile, and tablet design from zero to professional level
- Project link
Local Experts
2018–2019
- Designed and developed a Czech online marketplace connecting clients with lawyers, accountants, and financial experts, built with PHP, HTML, CSS, and JavaScript
Getquantify
2017–2019
- Designed and developed a project management platform built on Ruby on Rails and AWS infrastructure (EC2, S3)
Education
City University, London, United Kingdom
2009
Design
Oxford Computer House, London, United Kingdom
2008
CIW in Design and Computer Programming
Core Skills
Design
- Product Design
- User Interface (UI) Design
- User Experience (UX) Design
- Interaction Design
- Responsive Web Design
- Wireframing
- Prototyping
- Usability Testing
- Branding and Visual Identity
Tools
- Figma
- Sketch
- Adobe Photoshop
- Adobe Illustrator
Development
- Front-End Development
- HTML5
- CSS3
- JavaScript
- PHP
- Ruby on Rails
- Python – Django
AI
- AI Prompt Engineering
- Claude AI
- AI-Assisted Development
- Paperclip